• Beverages Industries Media Tracking and Analyzing

Project Start Date:           2014

Project End Date:             Continued

Project Title:                      Beverage Industries Media Tracking and Analyzing

Project Client:                   Kapul Advertisement Agency

Project Activity:                Media Tracking and analyzing of all Kabul based TV and Radio Stations

In 2014 Media Mark signed memorandum of understanding with Kapul advertisement agency for Indoor Media Monitoring Service (All TV and Radio Channels of International, National, Regional and Local Stations).

Project is consist of Services (Reports):

  • Daily Drop Spot (Tracking)
  • Real Time Media Alert (Beverage Industry New Campaign, Activity or News)
  • Media Tracking Report (Monthly Report)
  • Observe Report / Plan vs Actual (Monthly Observe Report)
  • Beverage Industry Analyzing Report / Competitor Data (Monthly and Periodic Report)
  • Campaign Analyzing Report (Periodic Report)
  • Share of Voice vs Share of Spend (Monthly and Periodic Beverage Industry Report)
  • Record/Evidence Providing (based on request)


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